One of the latest projects for Manchester Creative Agency Delineo was to provide brand creation and several other accompanying elements for a UK leading engineering inspection company. The client undertakes thousands of assessments on everything from steam boilers to large excavators.
The initial challenge was to produce a reputable, unique business identity and name and after much consideration, Thurra was chosen. This highlights the company’s approach towards its inspections and touches upon the standard of service companies expect. The strapline of ‘everything is taken care of’ was chosen and reaffirms Thurra’s offer of inspection services to individual businesses, from factories to care homes, commercial premises and to insurance brokers and agents.
After finalising the brand name and logo Delineo set to work on other campaign elements of the work. A website was designed and implemented www.thurra.co.uk providing an online presence and point of reference for the range of services on offer. Strong creative headline banners are used on the site, incorporating the mechanical components and parts Thurra inspect on behalf of its customers.
To complete the business identity and roll out of the brand, other marketing collateral was designed and produced for everyday business use. Key collateral included business cards, letterhead, posters all of which reinforce the brand carrying the new reassuring strapline ‘everything is taken care of’. A brochure was written and designed to be used as a communication tool, highlighting the company’s services and the benefits to both target audiences.
To support the unveiling of the rebrand, launch activities were organised including an eDM campaign and has resulted in exceptional results with a huge amount of interest. This consequently has resulted in a significant increase in website traffic.