A ‘one stop shop’ style of website was designed and built, offering the complete range of debt solutions offered by the Paymex group, an approach it had never taken before. The site aimed to position the Debt Help Group as offering a comprehensive range of solutions from help with debt, banking, loans, mortgage help and Business recovery.
A news feed offering up-to-date top tips and a blog are incorporated into the website to increase optimisation. As with all the Paymex group sites, visitors are encouraged to take the ‘express debt test’ to help them identify the level of debt and the contact details in order for the debt advisors to get in touch and discuss the help and advice available.
Integrated campaign elements: Brand communication, digital.
