As part of our series of interviews with the team here at Delineo, we catch up with Copywriter, Steph Wright, to find out more.
Tell me more about your role here at delineo
“It’s always varied, which is great, and a lot of people are surprised by how long it takes. You might be trying to craft a really good line, and it might take 6 hours just to get 6 words right, because you have to go back and refine each one. But on other days you might be writing website copy, and write hundreds and hundreds of words in the same amount of time. Often, it’s about making confusing things sound like human speak. So that people can understand what makes a product or service amazing, in terms that make sense to them.”
What attracted you to delineo?
“I started freelancing here to begin with – just to cover someone’s absence – and I ended up really enjoying it! That’s what made me want to stay here permanently. Everyone was so friendly; everyone’s mad in the best possible way! Two years on I’m still very glad they picked up the phone.”
What digital aspect in life could you not live without?
“Probably messaging. Anything that allows you to send quick fire messages. After you leave university, your friends are spread out all over the world. It’s really handy being able to instantly message them and catch up.”
When you’re not under the arches, how do you like to spend your time?
“I like to go for walks with The Boy, and trying out all the restaurants in Manchester – that’s really exciting when you come from Suffolk! I like to travel too. I also have a beauty blog, but I don’t post as often as I used to. There are loads of distractions in Manchester!”
If you weren’t a copywriter, what alternative career path would you have taken?
“I’d definitely still be writing – it’s my favourite thing to do, and I’d like to think I’m quite good at it! I think I’d be a journalist, but regret it. Journalism seems to be more about quantity than quality now – you see journalists type things up and they don’t even proof read it, it’s all about getting the story out as fast as possible. Whereas being a copywriter, I get to refine things and make it sound really good.”
If you were a biscuit, what would you be and why?
“A chocolate hobnob, they’re amazing! They’re sweet and lumpy…“
What is at the top of your bucket list?
“I just want to travel. I went to Mexico last year and I’m hoping to go to Cuba next year. But I haven’t really sat down to think about a bucket list, to be honest!”
Anything else?
“I’m much better at writing than I am at speaking. Sorry.”