Delineo was asked to come up with a summer campaign that is fun and quirky to differentiate The Co-operative Travel against the stiff competition.
Sales promotion
The Co-operative Travel – topical summer campaign
Advertising, Our work, Point of sale, Sales promotion | Summer campaign, The Co-operative Travel, World Cup
Bell Micro – campaign success leads to European roll out
Brand communication, Digital, Our work, Sales promotionThe objective of the Brocade campaign is to encourage Bell Micro’s sales team and its reseller channel to upsell the brand by keeping Brocade at the forefront of their minds..
Manchester jazz festival – vibrant rebrand campaign
Advertising, Blog, Brand communication, Digital, Direct marketing, Our work, Sales promotion | brand communication, Manchester Jazz FestivalAs the days tick down to the 15th Manchester Jazz Festival (23-31 July), the festival branding is looking particularly vibrant thanks to a recent rebrand by Delineo’s Bolton office Portfolio.
Bell Micro – client testimonial ‘outstanding & sets the benchmark’
Digital, Our work, Sales promotionTogether Bell Micro and Hitachi Data Systems are promoting storage solutions to a wider audience by offering high-end storage at an affordable price to the SMB market.
ASA – recruitment targets exceeded by a significant margin
Digital, Our work, Sales promotionThis 2010 campaign for Bolton Council and the Amateur Swimming Association (ASA) is being extended nationally thanks to its unparallel success in recruiting members of the public to a programme of free swimming lessons in relation to a government-backed health initiative.
Bott & Co – campaign surpassed its annual target within 3 months of going live
Digital, Direct marketing, Our work, Sales promotionIntegrated B2B campaign in relation to personal injury business to increase its bulk referral business.
Numero – client testimonial ‘profound work with results’
Advertising, Brand communication, Digital, Direct marketing, Our work, Sales promotionCreated a distinctive corporate brand with a strong point of differentiation and appeal for its target audience of director-level professionals within large retail organisations for specialist software applications.
The Co-operative – exceeded targets by a significant margin
Direct marketing, Our work, Point of sale, Sales promotionConsumer campaign to raise awareness of The Co-operative brand and encourage consumers to shop at multiple Co-operative businesses and gain membership (loyalty) rewards.
Bell Micro – innovative EMEA brand campaign to unify the business
Brand communication, Digital, Direct marketing, Our work, Sales promotionGlobal IT distributor Bell Microproducts commissioned Delineo to create a single European identity for their business.
Servo – all campaign metrics exceeded by a significant margin
Advertising, Brand communication, Digital, Our work, Sales promotionServo’s Managed Hosting business needed to find a point of differentiation and clear identity, to maximize the opportunity to sell into both existing customers and new business prospects.
Servo – shortlisting for Marketing Society award & outstanding results
Digital, Direct marketing, Our work, Sales promotionServo is a leading IT solutions provider with a base of approximately 3,000 contracted support service customers. Direct response campaign using a combination of traditional and online media generated excellent results across the life of the campaign, as confirmed by a series of metrics and targets.
Timberland – innovative campaign inspired by nature
Direct marketing, Our work, Point of sale, Sales promotionCampaign required to strengthen customer loyalty encouraging repeat purchases and word of mouth promotion to a wider audience.
Bolton Arena – exceeding ambitious sales targets for the year
Advertising, Brand communication, Digital, Direct marketing, Our work, Sales promotionDelineo was onboard for the launch of Bolton Arena back in 2001 devising the original logo, brand style, website and initial marketing plan. Coming full circle in April 2009, Bolton Arena again approached Delineo to re-brand the arena as a community facility for everyone.
The Co-operative – promoting legal services to 17 million people
Advertising, Brand communication, Digital, Direct marketing, Our work, Point of sale, Sales promotionStrong visual identity required for Legal Services ensuring clear messaging and easy recognition of the services available. Key requirement to raise awareness and understanding of The Co-operative’s Legal Services.
Hay Carr – significantly exceeded sales targets
Direct marketing, Our work, Sales promotionDelineo (through our Bolton business Portfolio) supported the marketing of property developments for Hay Carr.
Taggart Homes – proactive campaign based on changing market opportunities
Direct marketing, Our work, Sales promotionDelineo worked closely with a PR agency on the promotion of property developments for Taggart Homes. In each case, a distinctive identity was created to appeal to the core target audience of the site and to reinforce the individual characteristics of the properties for sale.
The Co-operative – website visits increase by 256%
Digital, Direct marketing, Our work, Sales promotionOverall need to promote The Co-operative Enterprise Hub advantage and demonstrate its relevance in the UK through business endorsement.
The Co-operative – increased awareness & cross selling
Direct marketing, Our work, Point of sale, Sales promotionConsumer campaign to raise awareness of The Co-operative brand and encourage consumers to shop at multiple co-operative businesses and gain membership (loyalty) rewards.
