Point of sale

The Co-operative Travel – topical summer campaign

The Co-operative Travel – topical summer campaign

Advertising, Our work, Point of sale, Sales promotion | , ,

Delineo was asked to come up with a summer campaign that is fun and quirky to differentiate The Co-operative Travel against the stiff competition.


Ecowater – client testimonial ‘I think of you as my board director for marketing’

Ecowater – client testimonial ‘I think of you as my board director for marketing’

Brand communication, Direct marketing, Our work, Point of sale

Delineo defined and implemented a marketing strategy, including brand development and a full comms programme.


The Co-operative – client testimonial ‘what a fantastic job’

The Co-operative – client testimonial ‘what a fantastic job’

Our work, Point of sale

Ongoing integrated campaign promoting free and paid for health services offered by The Co-operative Pharmacy. Positioning the business as a good value and convenient destination for health for local communities, as well as the clear choice as a service provider.


Wigan Council – hardhitting & hardworking campaign

Wigan Council – hardhitting & hardworking campaign

Direct marketing, Our work, Point of sale

Targeting independent retailers and their staff within the Wigan area, this campaign is focused on various social marketing aims including responsible drinking.


The Co-operative – exceeded targets by a significant margin

The Co-operative – exceeded targets by a significant margin

Direct marketing, Our work, Point of sale, Sales promotion

Consumer campaign to raise awareness of The Co-operative brand and encourage consumers to shop at multiple Co-operative businesses and gain membership (loyalty) rewards.


Timberland – innovative campaign inspired by nature

Timberland – innovative campaign inspired by nature

Direct marketing, Our work, Point of sale, Sales promotion

Campaign required to strengthen customer loyalty encouraging repeat purchases and word of mouth promotion to a wider audience.


The Co-operative – promoting legal services to 17 million people

The Co-operative – promoting legal services to 17 million people

Advertising, Brand communication, Digital, Direct marketing, Our work, Point of sale, Sales promotion

Strong visual identity required for Legal Services ensuring clear messaging and easy recognition of the services available. Key requirement to raise awareness and understanding of The Co-operative’s Legal Services.


The Co-operative – increased awareness & cross selling

The Co-operative – increased awareness & cross selling

Direct marketing, Our work, Point of sale, Sales promotion

Consumer campaign to raise awareness of The Co-operative brand and encourage consumers to shop at multiple co-operative businesses and gain membership (loyalty) rewards.


Sheffield Galleries – significantly exceeded footfall targets

Sheffield Galleries – significantly exceeded footfall targets

Advertising, Our work, Point of sale

A launch campaign focused on driving footfall to a museum and encouraging children and parents in the catchment area to change the way they perceive and interact in a museum environment.


People

Julia Ingham

"Enjoys working in a business support role implementing systems and processes to help things run smoothly..."
Julia Ingham, Group Financial Controller

Testimonal

"Delineo has done a brilliant job transforming The Co-operative Enterprise Hub website with better, more engaging and relevant content. Delineo's on-going management of social networking and blogging is vital to the continued growth of the initiative and applications have risen significantly since the launch in February. A big thank you for all your hard work!"
Development Manager, The Co-operative