Delineo was asked to come up with a summer campaign that is fun and quirky to differentiate The Co-operative Travel against the stiff competition.
Point of sale
The Co-operative Travel – topical summer campaign
Advertising, Our work, Point of sale, Sales promotion | Summer campaign, The Co-operative Travel, World Cup
Ecowater – client testimonial ‘I think of you as my board director for marketing’
Brand communication, Direct marketing, Our work, Point of saleDelineo defined and implemented a marketing strategy, including brand development and a full comms programme.
The Co-operative – client testimonial ‘what a fantastic job’
Our work, Point of saleOngoing integrated campaign promoting free and paid for health services offered by The Co-operative Pharmacy. Positioning the business as a good value and convenient destination for health for local communities, as well as the clear choice as a service provider.
Wigan Council – hardhitting & hardworking campaign
Direct marketing, Our work, Point of saleTargeting independent retailers and their staff within the Wigan area, this campaign is focused on various social marketing aims including responsible drinking.
The Co-operative – exceeded targets by a significant margin
Direct marketing, Our work, Point of sale, Sales promotionConsumer campaign to raise awareness of The Co-operative brand and encourage consumers to shop at multiple Co-operative businesses and gain membership (loyalty) rewards.
Timberland – innovative campaign inspired by nature
Direct marketing, Our work, Point of sale, Sales promotionCampaign required to strengthen customer loyalty encouraging repeat purchases and word of mouth promotion to a wider audience.
The Co-operative – promoting legal services to 17 million people
Advertising, Brand communication, Digital, Direct marketing, Our work, Point of sale, Sales promotionStrong visual identity required for Legal Services ensuring clear messaging and easy recognition of the services available. Key requirement to raise awareness and understanding of The Co-operative’s Legal Services.
The Co-operative – increased awareness & cross selling
Direct marketing, Our work, Point of sale, Sales promotionConsumer campaign to raise awareness of The Co-operative brand and encourage consumers to shop at multiple co-operative businesses and gain membership (loyalty) rewards.
Sheffield Galleries – significantly exceeded footfall targets
Advertising, Our work, Point of saleA launch campaign focused on driving footfall to a museum and encouraging children and parents in the catchment area to change the way they perceive and interact in a museum environment.
