This fully integrated campaign ‘The Cloud with a Silver Lining’ represented a six-month marketing focus for this large IT distributor…
Direct marketing
Bell Micro – bringing clarity to a complex IT issue
Brand communication, Digital, Direct marketing, Our work
Manchester jazz festival – vibrant rebrand campaign
Advertising, Blog, Brand communication, Digital, Direct marketing, Our work, Sales promotion | brand communication, Manchester Jazz FestivalAs the days tick down to the 15th Manchester Jazz Festival (23-31 July), the festival branding is looking particularly vibrant thanks to a recent rebrand by Delineo’s Bolton office Portfolio.
Who’s in How-Do’s Top 100 Marketers?
Blog, Brand communication, Digital, Direct marketing, Our work | How-Do Top 100 marketers, manchester agency, marketers, North West, work excusesSome people will say anything to get out of work, but a similarly imaginative excuse may well be needed on Monday July 5th for those top marketing professionals excluded from How-Do’s 2010 Top 100 Marketers in the North West.
Castlefield – groundbreaking, distinctive brand campaign
Advertising, Brand communication, Digital, Direct marketing, Our workCreated a vibrant brand with strong differentiation, which effectively communicates a unique value proposition for investment management based on ‘sharing and involvement.’
Ecowater – client testimonial ‘I think of you as my board director for marketing’
Brand communication, Direct marketing, Our work, Point of saleDelineo defined and implemented a marketing strategy, including brand development and a full comms programme.
Bott & Co – campaign surpassed its annual target within 3 months of going live
Digital, Direct marketing, Our work, Sales promotionIntegrated B2B campaign in relation to personal injury business to increase its bulk referral business.
The Co-operative – increased membership levels & rewards
Direct marketing, Our workDirect mail to communicate bi-annual profit share payment to 1.6 million membership card holders nationally. Engaging content and design helped to raise awareness and promote the benefits of shopping at the various businesses that make up The Co-operative Group.
Numero – client testimonial ‘profound work with results’
Advertising, Brand communication, Digital, Direct marketing, Our work, Sales promotionCreated a distinctive corporate brand with a strong point of differentiation and appeal for its target audience of director-level professionals within large retail organisations for specialist software applications.
Bolton Council – innovative campaign involving youth participation
Advertising, Digital, Direct marketing, Our workInspiration for the ‘find your talent’ campaign came from X Factor and Britain’s Got Talent. Targeting young people in Bolton, this campaign goes far beyond awareness…
Wigan Council – hardhitting & hardworking campaign
Direct marketing, Our work, Point of saleTargeting independent retailers and their staff within the Wigan area, this campaign is focused on various social marketing aims including responsible drinking.
The Co-operative – exceeded targets by a significant margin
Direct marketing, Our work, Point of sale, Sales promotionConsumer campaign to raise awareness of The Co-operative brand and encourage consumers to shop at multiple Co-operative businesses and gain membership (loyalty) rewards.
Bell Micro – innovative EMEA brand campaign to unify the business
Brand communication, Digital, Direct marketing, Our work, Sales promotionGlobal IT distributor Bell Microproducts commissioned Delineo to create a single European identity for their business.
HBOS/Wetherspoons – innovative multiple stakeholder campaign
Brand communication, Digital, Direct marketing, Our workBespoke internal communication campaigns to promote employee share ownership within blue chip corporations.
Lancashire Police Authority – best website 2010
Brand communication, Digital, Direct marketing, Our workBrand campaign targeting young people over the web is a major initiative for the Police. Nominated for a variety of awards, the site allows visitors to enter creative work.
Servo – shortlisting for Marketing Society award & outstanding results
Digital, Direct marketing, Our work, Sales promotionServo is a leading IT solutions provider with a base of approximately 3,000 contracted support service customers. Direct response campaign using a combination of traditional and online media generated excellent results across the life of the campaign, as confirmed by a series of metrics and targets.
Timberland – innovative campaign inspired by nature
Direct marketing, Our work, Point of sale, Sales promotionCampaign required to strengthen customer loyalty encouraging repeat purchases and word of mouth promotion to a wider audience.
Bolton Arena – exceeding ambitious sales targets for the year
Advertising, Brand communication, Digital, Direct marketing, Our work, Sales promotionDelineo was onboard for the launch of Bolton Arena back in 2001 devising the original logo, brand style, website and initial marketing plan. Coming full circle in April 2009, Bolton Arena again approached Delineo to re-brand the arena as a community facility for everyone.
Bell Micro – hard-hitting B2B campaign
Brand communication, Digital, Direct marketing, Our workCompetitive displacement campaign to capitalise on McAfee’s departure from the Bell Micro vendor roster and the gap this left for Symantec to fill.
Bell Micro – innovative campaign expanding the sales opportunity
Brand communication, Digital, Direct marketing, Our workHundreds of Bell Micro internal sales staff and thousands of external partners miss a sales opportunity when they fail to attach security products to their quotes. Secure the Deal addresses this shortcoming head on.
HBOS – innovative brand with multiple stakeholders
Brand communication, Direct marketing, Our workHBOS works with major public companies to encourage their employees to join share programmes. Delineo embraced the brand identity of these companies and combined it with easy-to-understand message on the core proposition.
The Co-operative – promoting legal services to 17 million people
Advertising, Brand communication, Digital, Direct marketing, Our work, Point of sale, Sales promotionStrong visual identity required for Legal Services ensuring clear messaging and easy recognition of the services available. Key requirement to raise awareness and understanding of The Co-operative’s Legal Services.
Bell Micro – innovative sales enablement campaign
Advertising, Digital, Direct marketing, Our workCampaign to draw attention to the breadth of IBM products and services partners could now sell and how Bell Micro enables these business partners around IBM projects, not just selling to them but enabling stronger
future sales via skills transfer.
The Co-operative – raising £3.7 million for the RNID
Direct marketing, Our workThe campaign aimed at both employees and members to raise awareness and encourage participation in fundraising for RNID The Co-operative Charity of the year for 2009.
The Co-operative – client testimonial ‘the video you produced has received rave reviews’
Direct marketing, Our workWhen The Co-operative Financial Services I.S. Operations had 3 teams compete in The Three Peaks Challenge, Delineo were on hand to create an internal communications programme worthy of such an achievement.
Nature’s Point – significantly exceeded sales targets
Brand communication, Direct marketing, Our workDelineo created the Nature’s Point brand (replacing the previous identity of Pistyll Caravan Park), to support the redevelopment from a static caravan site to an exclusive retreat offering properties for sale and for short term holiday lets.
Hay Carr – significantly exceeded sales targets
Direct marketing, Our work, Sales promotionDelineo (through our Bolton business Portfolio) supported the marketing of property developments for Hay Carr.
Taggart Homes – proactive campaign based on changing market opportunities
Direct marketing, Our work, Sales promotionDelineo worked closely with a PR agency on the promotion of property developments for Taggart Homes. In each case, a distinctive identity was created to appeal to the core target audience of the site and to reinforce the individual characteristics of the properties for sale.
The Co-operative – website visits increase by 256%
Digital, Direct marketing, Our work, Sales promotionOverall need to promote The Co-operative Enterprise Hub advantage and demonstrate its relevance in the UK through business endorsement.
NHS – innovative campaign to support World Mental Health Day
Brand communication, Direct marketing, Our workDelineo has developed a campaign with associated communication tools to promote and increase awareness of positive mental health.
The Co-operative – increased awareness & cross selling
Direct marketing, Our work, Point of sale, Sales promotionConsumer campaign to raise awareness of The Co-operative brand and encourage consumers to shop at multiple co-operative businesses and gain membership (loyalty) rewards.
Admiral Taverns – exceeded visitor targets & satisfaction ratings
Advertising, Brand communication, Digital, Direct marketing, Our workIntegrated campaign designed to increase food and drink sales in tenanted pubs. Generated record number of visitors and very high visitor satisfaction ratings from 7 events held at high profile sporting venues around the UK.
Bolton PCT – campaign exceeds 46,000 target
Advertising, Brand communication, Digital, Direct marketing, Our workBolton Primary Care Trust (PCT) wanted to run a campaign, aimed at dramatically cutting heart disease in men and women aged over 45, as the number one cause of premature death in Bolton.
