Brand communication

Bell Micro – bringing clarity to a complex IT issue

Bell Micro – bringing clarity to a complex IT issue

Brand communication, Digital, Direct marketing, Our work

This fully integrated campaign ‘The Cloud with a Silver Lining’ represented a six-month marketing focus for this large IT distributor…


Lancashire Wildlife Trust – aesthetically invigorating design

Lancashire Wildlife Trust – aesthetically invigorating design

Annual reports, Brand communication, Our work

Delineo’s Bolton office Portfolio is proud to produce the 2010 Lancashire Wildlife Trust (LWT) Annual Report.


Bell Micro – campaign success leads to European roll out

Bell Micro – campaign success leads to European roll out

Brand communication, Digital, Our work, Sales promotion

The objective of the Brocade campaign is to encourage Bell Micro’s sales team and its reseller channel to upsell the brand by keeping Brocade at the forefront of their minds..


Manchester jazz festival – vibrant rebrand campaign

Manchester jazz festival – vibrant rebrand campaign

Advertising, Blog, Brand communication, Digital, Direct marketing, Our work, Sales promotion | ,

As the days tick down to the 15th Manchester Jazz Festival (23-31 July), the festival branding is looking particularly vibrant thanks to a recent rebrand by Delineo’s Bolton office Portfolio.


Who’s in How-Do’s Top 100 Marketers?

Who’s in How-Do’s Top 100 Marketers?

Blog, Brand communication, Digital, Direct marketing, Our work | , , , ,

Some people will say anything to get out of work, but a similarly imaginative excuse may well be needed on Monday July 5th for those top marketing professionals excluded from How-Do’s 2010 Top 100 Marketers in the North West.


Bell Micro – innovative content managed website

Bell Micro – innovative content managed website

Brand communication, Digital, Our work

Spanning over 800 pages of content, hundreds of vendors and thousands of products this Microsoft SharePoint driven website demonstrates Delineo’s web capability more than any other project.


Easycall debt solutions – online lead generation campaign

Easycall debt solutions – online lead generation campaign

Brand communication, Digital, Our work

Delineo were asked to design and build a new site for Easycall debt solutions which is part of the Paymex group. The positioning of the site and its content was aimed at generating leads specifically from people requiring IVA’s, DMP’s and Trust Deeds.


Coffee#1 – website visits increase by 248%

Coffee#1 – website visits increase by 248%

Blog, Brand communication, Digital, Our work

Delineo is responsible for the content on the Coffee#1 website, the online arm of this award winning chain of coffee shops. An integral part of the responsibility is developing a community of followers through social media…


Claim Advisory Group – ‘call to action’ improvement to drive online traffic

Claim Advisory Group – ‘call to action’ improvement to drive online traffic

Brand communication, Digital, Our work

Delineo were asked to refresh and give a new identity to an existing site which promoted a service where people could claim back any mis-sold payment protection insurance.


Debt Help Group – innovative online ‘one stop shop’ for debt solutions

Debt Help Group – innovative online ‘one stop shop’ for debt solutions

Brand communication, Digital, Our work

A ‘one stop shop’ style of website was designed and built, offering the complete range of debt solutions offered by the Paymex group, an approach it had never taken before.


Castlefield –  groundbreaking, distinctive brand campaign

Castlefield – groundbreaking, distinctive brand campaign

Advertising, Brand communication, Digital, Direct marketing, Our work

Created a vibrant brand with strong differentiation, which effectively communicates a unique value proposition for investment management based on ‘sharing and involvement.’


Ecowater – client testimonial ‘I think of you as my board director for marketing’

Ecowater – client testimonial ‘I think of you as my board director for marketing’

Brand communication, Direct marketing, Our work, Point of sale

Delineo defined and implemented a marketing strategy, including brand development and a full comms programme.


Numero – client testimonial ‘profound work with results’

Numero – client testimonial ‘profound work with results’

Advertising, Brand communication, Digital, Direct marketing, Our work, Sales promotion

Created a distinctive corporate brand with a strong point of differentiation and appeal for its target audience of director-level professionals within large retail organisations for specialist software applications.


Bell Micro – innovative EMEA brand campaign to unify the business

Bell Micro – innovative EMEA brand campaign to unify the business

Brand communication, Digital, Direct marketing, Our work, Sales promotion

Global IT distributor Bell Microproducts commissioned Delineo to create a single European identity for their business.


HBOS/Wetherspoons – innovative multiple stakeholder campaign

HBOS/Wetherspoons – innovative multiple stakeholder campaign

Brand communication, Digital, Direct marketing, Our work

Bespoke internal communication campaigns to promote employee share ownership within blue chip corporations.


Volex – client testimonial ‘proactive agency, leading the project on our behalf’

Volex – client testimonial ‘proactive agency, leading the project on our behalf’

Annual reports, Brand communication, Our work

Annual report reinforcing the company’s global presence and brand positioning targeting shareholders, analysts, customers, employees, the media and other stakeholder groups.


Servo – all campaign metrics exceeded by a significant margin

Servo – all campaign metrics exceeded by a significant margin

Advertising, Brand communication, Digital, Our work, Sales promotion

Servo’s Managed Hosting business needed to find a point of differentiation and clear identity, to maximize the opportunity to sell into both existing customers and new business prospects.


Lancashire Police Authority – best website 2010

Lancashire Police Authority – best website 2010

Brand communication, Digital, Direct marketing, Our work

Brand campaign targeting young people over the web is a major initiative for the Police. Nominated for a variety of awards, the site allows visitors to enter creative work.


Local Authority Search Network, HIP – innovative ‘white label’ solution

Local Authority Search Network, HIP – innovative ‘white label’ solution

Brand communication, Digital, Our work

Delineo created this online application that is the primary business delivery tool of this HIPs provider.


Bolton Arena – exceeding ambitious sales targets for the year

Bolton Arena – exceeding ambitious sales targets for the year

Advertising, Brand communication, Digital, Direct marketing, Our work, Sales promotion

Delineo was onboard for the launch of Bolton Arena back in 2001 devising the original logo, brand style, website and initial marketing plan. Coming full circle in April 2009, Bolton Arena again approached Delineo to re-brand the arena as a community facility for everyone.


Bell Micro – hard-hitting B2B campaign

Bell Micro – hard-hitting B2B campaign

Brand communication, Digital, Direct marketing, Our work

Competitive displacement campaign to capitalise on McAfee’s departure from the Bell Micro vendor roster and the gap this left for Symantec to fill.


Bell Micro – innovative campaign expanding the sales opportunity

Bell Micro – innovative campaign expanding the sales opportunity

Brand communication, Digital, Direct marketing, Our work

Hundreds of Bell Micro internal sales staff and thousands of external partners miss a sales opportunity when they fail to attach security products to their quotes. Secure the Deal addresses this shortcoming head on.


HBOS – innovative brand with multiple stakeholders

HBOS – innovative brand with multiple stakeholders

Brand communication, Direct marketing, Our work

HBOS works with major public companies to encourage their employees to join share programmes. Delineo embraced the brand identity of these companies and combined it with easy-to-understand message on the core proposition.


The Co-operative – promoting legal services to 17 million people

The Co-operative – promoting legal services to 17 million people

Advertising, Brand communication, Digital, Direct marketing, Our work, Point of sale, Sales promotion

Strong visual identity required for Legal Services ensuring clear messaging and easy recognition of the services available. Key requirement to raise awareness and understanding of The Co-operative’s Legal Services.


Admiral Taverns – client testimonial ‘we couldn’t do our job without the Delineo team’

Admiral Taverns – client testimonial ‘we couldn’t do our job without the Delineo team’

Brand communication, Digital, Our work

The key message behind the Admiral Taverns campaign is to communicate to the target audience ‘when looking for a pub to run, it’s all about ease of finding somewhere that suits you.’


Nature’s Point – significantly exceeded sales targets

Nature’s Point – significantly exceeded sales targets

Brand communication, Direct marketing, Our work

Delineo created the Nature’s Point brand (replacing the previous identity of Pistyll Caravan Park), to support the redevelopment from a static caravan site to an exclusive retreat offering properties for sale and for short term holiday lets.


Tapworks – outstanding results, now the no.1 choice of the trade

Tapworks – outstanding results, now the no.1 choice of the trade

Brand communication, Our work

Now in its seventh year of development, the Delineo defined brand proposition for Tapworks – the world’s largest manufacturer of water softeners – is based on the organisation’s unique core competence.


NHS – innovative campaign to support World Mental Health Day

NHS – innovative campaign to support World Mental Health Day

Brand communication, Direct marketing, Our work

Delineo has developed a campaign with associated communication tools to promote and increase awareness of positive mental health.


Admiral Taverns – exceeded visitor targets & satisfaction ratings

Admiral Taverns – exceeded visitor targets & satisfaction ratings

Advertising, Brand communication, Digital, Direct marketing, Our work

Integrated campaign designed to increase food and drink sales in tenanted pubs. Generated record number of visitors and very high visitor satisfaction ratings from 7 events held at high profile sporting venues around the UK.


Bell Micro – revolutionary online sales marketing tool

Bell Micro – revolutionary online sales marketing tool

Brand communication, Digital, Our work

As an IT Distributor working with and on behalf of the leading IT vendors, Bell Micro needs to provide its reseller partners with online tools, information and resources that will ensure they have access to the right information at the right time.


Bolton PCT – campaign exceeds 46,000 target

Bolton PCT – campaign exceeds 46,000 target

Advertising, Brand communication, Digital, Direct marketing, Our work

Bolton Primary Care Trust (PCT) wanted to run a campaign, aimed at dramatically cutting heart disease in men and women aged over 45, as the number one cause of premature death in Bolton.


GB Group – increased online engagement

GB Group – increased online engagement

Annual reports, Brand communication, Our work

Redesign of core investor relations materials to reinforce brand proposition and encourage investors to access online rather than in print.


People

David Prior

"Unusually fascinated by the way social media technologies are transforming life and business..."
David Prior, Director of Social Magnet

Testimonal

"Delineo has done a brilliant job transforming The Co-operative Enterprise Hub website with better, more engaging and relevant content. Delineo's on-going management of social networking and blogging is vital to the continued growth of the initiative and applications have risen significantly since the launch in February. A big thank you for all your hard work!"
Development Manager, The Co-operative