Christmas came early to Manchester last week as Delineo took to the pavements to promote a charity race on behalf of The Co-operative, donning Santa costumes in an off and online campaign. Taking place over Thursday 6th October, the publicity stunt was designed to increase awareness and participation for The Co-operative Santa Dash, a 5km charity run, raising funds for Mencap to be held at Heaton Park, Manchester on Sunday 27th November 2011.

On Thursday 6th October, volunteers from both The Co-operative and Delineo jumped into their Santa outfits and hit the streets of Manchester. During the course of the day, six Santas ran around the city centre, handing out leaflets to commuters and shoppers, while also posing for photographs at the city’s most iconic landmarks. Each Santa was tasked with engaging the public, raising awareness for the event as they jogged around Media City, Deansgate, Piccadilly Gardens and Oxford Road. The Santas boarded trams, trains and buses as they journeyed across Manchester, travelling down commuter routes and tourist hotspots during the day to ensure visibility with the city’s inhabitants.

Back in the office, Delineo coordinated the social media activity for the day, updating a Twitter feed for the publicity stunt, while also encouraging the public and institutions around Manchester to interact with the campaign via the social network. The social media activity ran in conjunction with the real-world progress, charting Santa’s route through photographs and videos sent from the teams out on the streets. These photographs were then broadcast via Twitter and Flickr, the latter gaining 1,812 unique photo views during the day.

The Twitter account utilised the popularity of the social network with local organisations to gain Retweets and mentions during the day and, in all, 342,773 Twitter accounts were exposed to messages from the Manchester Santa profile over Thursday. Similarly, the account also received 199 Twitter replies across the seven hours of the campaign.

Overall the amount of sign-ups for the charity run had increased dramatically with 769 page views on the day, an increase of 646 per cent to The Santa Dash sign-up page in comparison to the previous day.

A special mention to all of those who took part in the event, including those volunteers from The Co-operative and Delineo.

One of the latest projects for Manchester Creative Agency Delineo was to provide brand creation and several other accompanying elements for a UK leading engineering inspection company. The client undertakes thousands of assessments on everything from steam boilers to large excavators.

The initial challenge was to produce a reputable, unique business identity and name and after much consideration, Thurra was chosen. This highlights the company’s approach towards its inspections and touches upon the standard of service companies expect. The strapline of ‘everything is taken care of’ was chosen and reaffirms Thurra’s offer of inspection services to individual businesses, from factories to care homes, commercial premises and to insurance brokers and agents.

After finalising the brand name and logo Delineo set to work on other campaign elements of the work. A website was designed and implemented www.thurra.co.uk providing an online presence and point of reference for the range of services on offer. Strong creative headline banners are used on the site, incorporating the mechanical components and parts Thurra inspect on behalf of its customers.

To complete the business identity and roll out of the brand, other marketing collateral was designed and produced for everyday business use. Key collateral included business cards, letterhead, posters all of which reinforce the brand carrying the new reassuring strapline ‘everything is taken care of’. A brochure was written and designed to be used as a communication tool, highlighting the company’s services and the benefits to both target audiences.

To support the unveiling of the rebrand, launch activities were organised including an eDM campaign and has resulted in exceptional results with a huge amount of interest. This consequently has resulted in a significant increase in website traffic.

From Farm to Fork, an exciting outdoor learning experience for primary school children, now falls within Green Schools Revolution and has been running since 2005 after being developed at Stoughton, Oadby Lodge Farm in Leicestershire by The Co-operative farm manager, Nick and his wife Michelle.

This learning initiative has resulted in over 40,000 children visiting one of a number of The Co-operative’s farms across the UK, improving the school children’s understanding of where their food comes from and how it is grown, with the aim of encouraging them to make healthier lifestyle choices around the food they choose to eat.

As the From Farm to Fork initiative falls under the new Green Schools Revolution programme, the clothing worn by the representing staff has also been rebranded. It was crucial to source high quality garments to complement the brand as most activities are held outdoor on the farms involved with the programme and keep the staff warm and comfortable in the unpredictable British weather.

Due to the re-launch of the project, a logo redesign was necessary to bring the brand under the current all-encompassing Join The Revolution campaign and also to fall within The Co-operative’s new brand guidelines. The typeface used for the Join The Revolution campaign has been used to maintain consistency on all marketing collateral.

Delineo also organised the photo-shoot for one of the school groups being guided around The Co-operative Stoughton farm estate. This gave us excellent action shots to use for the Green Schools collateral and allowed us to capture the group experimenting with some of the farm activities and gauge the children’s reaction to some of the farming practices.

Further news on Delineo’s work with The Co-operative’s Green Schools Revolution programme will be released soon.

Vidira, a leading manufacturer of building components, recently tasked Manchester marketing agency Delineo to develop a brand identity and website for its UK launch.

Vidira is now expanding overseas after its huge success in its home country Bulgaria. The new website designed and built by Delineo attributed to this expansion plan as it showcases the extensive product range and expertise the firm has to offer.

Here at Delineo, we are always ready for a challenge and this latest project was no exception. We were tasked to develop a new brand identity for the client and in addition, design and deliver a database driven website.

To begin, we constructed a WordPress site, incorporating a number of innovative features, including a database call-upon function which collated the information into an easy to view format. To assist with the customer journey, a search feature was also implemented, allowing users to quickly search and specifically find the various products by name or code.

To produce a consistent set of product images, our design studio was used to photograph the components, allowing the best possible representation of the products from Vidira.

To create the new brand identity and logo the creative team focussed on the company’s core competencies, such as the high quality and expertise within the Vidira manufacturing process and are reflected in the sleek, modern logo design with industrial connotations. The red widget in the logo represents a Vidira product, its plastic plug. The web banners produced also highlight the company’s expansion overseas with the plastic plug locating the headquarters in Bulgaria.

Contact us today to see how we can help your business with its branding, website and search marketing.

Soundnet a leading supplier of music and video content recently tasked Manchester marketing agency Delineo to develop a digital campaign for its Background Music System business.

The aim of the campaign is to attract traffic and generate leads from businesses looking for a legal and affordable music solution.  The campaign targets pub, bar, shop, restaurants, café and hotel operators, emphasising if they get the right background music in their premises, customers will spend more time with them as their experience will be enhanced.

The key benefits of the Soundnet Background music system is that it’s easily installed into any PC (requiring only a low spec) and Soundnet’s team of music profile experts will formulate a playlist tailored to suit the venue and customer type. It can be updated monthly and can be set to create different atmospheres at different times of the day.

Many premises often use MP3 libraries such as iTunes or Spotify without realising that these services do not grant the commercial use of their music, consequently operators are in  breach of copyright law – Soundnet can guarantee a digital background music service that provides a fully legal solution.

Through extensive research of the most searched for terms and phrases in relation to background music systems for businesses and a full competitor review, Delineo identified the most relevant target audience for Soundnet in order to structure the website content and create the most cost effective PPC campaign.

Delineo refreshed the whole background music section, improving visitor navigation, strengthening call to actions, adding blogs, incorporating imagery and created  fully optimised business specific landing pages (e.g. bars, hotels) to support the targeted PPC campaign.

It was clear early on into the campaign that the right people were being directed to the site without Soundnet having to invest too heavily on Adwords, and those who made contact with Soundnet typically were the ideal prospect and conversion to sale has been impressive.

Within a 6 month timeframe visitors to the website have increased by 200%, with organic rankings significantly improving and searches yielding a 150% increase. In response to the campaign, Soundnet’s Commercial Director said:

‘The SEO and PPC campaign has generated excellent leads for Soundnet, great work Delineo’.

With our continuing work on The Co-operative Travel account, Manchester-based marketing agency Delineo were recently tasked to promote the deals on offer this year through national press advertising for a number of cruise ship deals.

The overall aim of the campaign was to advertise The Co-operative Travel’s offers on some great value cruises for 2011 and 2012, accompanied with a large emphasis on the security and financial benefits of booking with them. To achieve this, Delineo produced half-page press advert for insertion in the Daily Express and a full-page press advert to be included in the Daily Mirror, both of which featured on Saturday 16^th July 2011 in order to communicate a number of great-value cruises with P&O and Princess.

The target audience focussed on last-minute bookers who are still yet to book a cruise for departure this year, but also the full page advert highlighted some exclusive offers for early booking, for departure in 2012 to attract further interest.

With such an emphasis placed on the security and customer confidence within the campaign, all Co-operative Travel holidays and cruises are ATOL and ABTA protected and as a company The Co-operative have over 150 years of experience and this new campaign has certainly differentiated The Co-operative Travel from their competitors. In addition, this further reassures customers who have booked with them about the security of their booking and The Co-operative are a name they can trust.

Manchester Full Service Marketing Agency, Delineo was challenged with building on its previous success with numero by launching a ‘new channels’ microsite, with the launch of a new product range targeting at the ever evolving, multi-connected consumers.

The main focus of the microsite, was to showcase the ‘new channels’ capabilities of numero products in the social media and mobile web theatre. Helping companies monitor customer feedback, discussions and opinions effectively through a range of different platforms. The campaign includes a dynamic mix of elements including; eDM, specific tailored social media, viral YouTube videos and integrated numero website videos.

Keeping in tone with the current identity of numero, the campaign uses striking and eye-catching images, drawing attention to the evolution of the customer and highlighting numero’s ability to not only understand the customer needs but move forward with them and the different forms of communication the end consumers use. Consumers are more switched on and vocal than ever, and with a variety of engaging videos, and provoking eDM, numero are showing the importance of interacting with these customers on a consistent basis with effective results, highlighted by the successful eDM campaign with a 15% click through rate, compared to the average 10% for B2B sales.

By keeping the new campaign cohesive with the existing identity of numero, and increasing it’s presence in the social media and mobile web environment keeps the brand focused on its strengths and fresh in the way numero communicates and interacts with customers.

Integrated campaign elements: Advertising, Brand communication, Digital.

In the summer of 2009, Delineo began work with Liquid Personnel, a specialist social work recruitment agency based in Manchester. It was relatively early days in terms of their marketing plan, so the first task for the Delineo team was to develop its brand and to create a logo which conveyed the caring approach that Liquid takes with its staff and clients.

Having created a logo that reflected the proposition of the business, Liquid Personnel were keen to get the new website off the ground. Designed with the new branding, the pages are complimented by some original illustrations commissioned especially for Liquid Personnel.

Over the past two years, Liquid Personnel have gone from strength to strength, having become the fourth largest provider of social workers in the UK. They have also received numerous awards in recognition of this.

In June, they were awarded the UK’s ‘Best Small Recruitment Business 2011′ at Recruitment Consultant Magazine’s annual industry celebration. This award was considered to be the blue-ribbon award, a hotly contested prize which was entered by over 100 companies from across the country.

On presenting the award to Liquid, the head judge (and editor of the magazine), Jim Tanfield made particular reference to the company’s website, a site which Delineo designed and constructed, saying:

“Considering the competition this year, judges were impressed with the fantastic customer journey, coupled with the website which aimed perfectly at their target audience.”

Paul Cellini, Marketing executive at Liquid Personnel said of the Delineo work:

“We’ve been working with Delineo for over two years now, and they’ve worked with us on diverse projects, from a comprehensive rebranding and new website launch, to the on-going production of professional marketing literature. What we’ve been able to create together is a professional, functional, but most of all welcoming website and brand, which fits so well with our audience. You can check out the website here – www.liquidpersonnel.com“.

Manchester based Marketing Agency Delineo latest challenge was to design a business recruitment campaign with accompanying web and print materials for IT equipment distributor Utopia. Utopia’s service offering incorporates all varieties of IT components such as servers, gateways, storage solutions etc…

The main aim of this business recruitment campaign launch is to attract new resellers to become Utopia customers and purchase the Huawei products. The graphics and message used showcase how Utopia are different from any other type of distributor and it was imperative to communicate they are not main stream, nor corporate and strive to be more unique in their service offering.

Another important element of this campaign is to raise awareness that Utopia is the sole European distributor for Huawei products, one of the world’s largest and fastest growing companies and within the Top 5 most innovative companies in the world.

With regards to the creative for the co-branded campaign promoting Utopia and Huawei, graffiti artists were used for Utopia and the message ‘Strength in numbers’ for Huawei. Both of the visuals work well together but were also carefully designed allowing each campaign to work well in isolation.

The campaign covers traditional, print advertising in industry magazines such as CRN and Comms Business, as well as a website redesign, online advertising banners and eshots. In addition, a brochure, posters and banners were created for Utopia to distribute at various meetings and events, reinforcing the core advertising messages.

Take a look at the website redesign here.

Integrated campaign elements: Advertising, brand communication, digital, sales promotion.

IT services businesses, ICM Business Continuity and Servo came together to form one company in April 2011. This leading IT solutions and managed hosting provider tasked Manchester advertising agency to rebrand ICM and develop a new strapline, to reflect the new business proposition, which focuses on the business benefits it can deliver to its clients.

The tone of voice, typography and language used in the campaign relates to the audience’s business needs and supports the overarching message ‘ICM – making it possible’.  This refreshing approach distinguishes ICM in a competitive marketplace in which the norm is more conventional and staid.

This new branding has recently been rolled out in National and London centric media including The Times, City AM and the Evening Standard to establish the brand amongst key C-level decision makers and to improve lead generation via the website and direct enquiries.

On Delineo’s appointment, ICM’s Head of Marketing said:

“Thanks for your teams work on this. We have had lots of positive feedback about the rebrand and ad campaign’’.

Integrated campaign elements: Brand communication, advertising, web, internal comms.