Tasked with putting together a campaign for Bell Micro’s internal sales team, HP channel business partners and vendor staff…
Our work
Bell Micro – consumer quality comms campaign
Digital, Our workThe Bell Micro, HP team tasked Delineo to come up with an educational and compelling campaign to convince IT channel partners that Bell Micro can provide a step-by-step roadmap to help them develop a profitable business for HP Converged Infrastructure.
Bell Micro – innovative campaign to get closer to customers
Digital, Our workThe aim of this Bell Micro HP eDM storage campaign is to motivate IT channel partners to explore sales opportunities in their existing accounts through familiarisation.
Bell Micro – bringing clarity to a complex IT issue
Brand communication, Digital, Direct marketing, Our workThis fully integrated campaign ‘The Cloud with a Silver Lining’ represented a six-month marketing focus for this large IT distributor…
The Co-operative Travel – topical summer campaign
Advertising, Our work, Point of sale, Sales promotion | Summer campaign, The Co-operative Travel, World CupDelineo was asked to come up with a summer campaign that is fun and quirky to differentiate The Co-operative Travel against the stiff competition.
Bell Micro – innovative & engaging comms options
Digital, Our workThe Bell Micro HP team tasked Delineo to find new, innovative and more engaging comms options for the HP customer base.
Lancashire Wildlife Trust – aesthetically invigorating design
Annual reports, Brand communication, Our workDelineo’s Bolton office Portfolio is proud to produce the 2010 Lancashire Wildlife Trust (LWT) Annual Report.
Bell Micro – campaign success leads to European roll out
Brand communication, Digital, Our work, Sales promotionThe objective of the Brocade campaign is to encourage Bell Micro’s sales team and its reseller channel to upsell the brand by keeping Brocade at the forefront of their minds..
Manchester jazz festival – vibrant rebrand campaign
Advertising, Blog, Brand communication, Digital, Direct marketing, Our work, Sales promotion | brand communication, Manchester Jazz FestivalAs the days tick down to the 15th Manchester Jazz Festival (23-31 July), the festival branding is looking particularly vibrant thanks to a recent rebrand by Delineo’s Bolton office Portfolio.
How-Do’s Top 100 Marketers is official
Blog, Our work | Make it or make yourself scarce, North West, Top 100 MarketersThe array of marketing talent in the region left the How-Do judging panel (including Nick Melvin) agonising over the high calibre candidates shortlisted from the creme-de-la-creme of the North West’s media, creative and marketing professionals.
Who’s in How-Do’s Top 100 Marketers?
Blog, Brand communication, Digital, Direct marketing, Our work | How-Do Top 100 marketers, manchester agency, marketers, North West, work excusesSome people will say anything to get out of work, but a similarly imaginative excuse may well be needed on Monday July 5th for those top marketing professionals excluded from How-Do’s 2010 Top 100 Marketers in the North West.
Bell Micro – innovative content managed website
Brand communication, Digital, Our workSpanning over 800 pages of content, hundreds of vendors and thousands of products this Microsoft SharePoint driven website demonstrates Delineo’s web capability more than any other project.
Easycall debt solutions – online lead generation campaign
Brand communication, Digital, Our workDelineo were asked to design and build a new site for Easycall debt solutions which is part of the Paymex group. The positioning of the site and its content was aimed at generating leads specifically from people requiring IVA’s, DMP’s and Trust Deeds.
Coffee#1 – website visits increase by 248%
Blog, Brand communication, Digital, Our workDelineo is responsible for the content on the Coffee#1 website, the online arm of this award winning chain of coffee shops. An integral part of the responsibility is developing a community of followers through social media…
Bell Micro – client testimonial ‘outstanding & sets the benchmark’
Digital, Our work, Sales promotionTogether Bell Micro and Hitachi Data Systems are promoting storage solutions to a wider audience by offering high-end storage at an affordable price to the SMB market.
ASA – recruitment targets exceeded by a significant margin
Digital, Our work, Sales promotionThis 2010 campaign for Bolton Council and the Amateur Swimming Association (ASA) is being extended nationally thanks to its unparallel success in recruiting members of the public to a programme of free swimming lessons in relation to a government-backed health initiative.
Claim Advisory Group – ‘call to action’ improvement to drive online traffic
Brand communication, Digital, Our workDelineo were asked to refresh and give a new identity to an existing site which promoted a service where people could claim back any mis-sold payment protection insurance.
Bell Micro – innovative online lead tracking
Digital, Our workThis online application provides a B2B sales lead capture, allocation and tracking system for Bell Micro and its reseller/vendor partners.
Debt Help Group – innovative online ‘one stop shop’ for debt solutions
Brand communication, Digital, Our workA ‘one stop shop’ style of website was designed and built, offering the complete range of debt solutions offered by the Paymex group, an approach it had never taken before.
Castlefield – groundbreaking, distinctive brand campaign
Advertising, Brand communication, Digital, Direct marketing, Our workCreated a vibrant brand with strong differentiation, which effectively communicates a unique value proposition for investment management based on ‘sharing and involvement.’
Ecowater – client testimonial ‘I think of you as my board director for marketing’
Brand communication, Direct marketing, Our work, Point of saleDelineo defined and implemented a marketing strategy, including brand development and a full comms programme.
Bott & Co – campaign surpassed its annual target within 3 months of going live
Digital, Direct marketing, Our work, Sales promotionIntegrated B2B campaign in relation to personal injury business to increase its bulk referral business.
The Co-operative – client testimonial ‘what a fantastic job’
Our work, Point of saleOngoing integrated campaign promoting free and paid for health services offered by The Co-operative Pharmacy. Positioning the business as a good value and convenient destination for health for local communities, as well as the clear choice as a service provider.
The Co-operative – increased membership levels & rewards
Direct marketing, Our workDirect mail to communicate bi-annual profit share payment to 1.6 million membership card holders nationally. Engaging content and design helped to raise awareness and promote the benefits of shopping at the various businesses that make up The Co-operative Group.
Numero – client testimonial ‘profound work with results’
Advertising, Brand communication, Digital, Direct marketing, Our work, Sales promotionCreated a distinctive corporate brand with a strong point of differentiation and appeal for its target audience of director-level professionals within large retail organisations for specialist software applications.
Bolton Council – innovative campaign involving youth participation
Advertising, Digital, Direct marketing, Our workInspiration for the ‘find your talent’ campaign came from X Factor and Britain’s Got Talent. Targeting young people in Bolton, this campaign goes far beyond awareness…
Wigan Council – hardhitting & hardworking campaign
Direct marketing, Our work, Point of saleTargeting independent retailers and their staff within the Wigan area, this campaign is focused on various social marketing aims including responsible drinking.
The Co-operative – exceeded targets by a significant margin
Direct marketing, Our work, Point of sale, Sales promotionConsumer campaign to raise awareness of The Co-operative brand and encourage consumers to shop at multiple Co-operative businesses and gain membership (loyalty) rewards.
Bell Micro – innovative EMEA brand campaign to unify the business
Brand communication, Digital, Direct marketing, Our work, Sales promotionGlobal IT distributor Bell Microproducts commissioned Delineo to create a single European identity for their business.
HBOS/Wetherspoons – innovative multiple stakeholder campaign
Brand communication, Digital, Direct marketing, Our workBespoke internal communication campaigns to promote employee share ownership within blue chip corporations.
Volex – client testimonial ‘proactive agency, leading the project on our behalf’
Annual reports, Brand communication, Our workAnnual report reinforcing the company’s global presence and brand positioning targeting shareholders, analysts, customers, employees, the media and other stakeholder groups.
Servo – all campaign metrics exceeded by a significant margin
Advertising, Brand communication, Digital, Our work, Sales promotionServo’s Managed Hosting business needed to find a point of differentiation and clear identity, to maximize the opportunity to sell into both existing customers and new business prospects.
Lancashire Police Authority – best website 2010
Brand communication, Digital, Direct marketing, Our workBrand campaign targeting young people over the web is a major initiative for the Police. Nominated for a variety of awards, the site allows visitors to enter creative work.
Local Authority Search Network, HIP – innovative ‘white label’ solution
Brand communication, Digital, Our workDelineo created this online application that is the primary business delivery tool of this HIPs provider.
Servo – shortlisting for Marketing Society award & outstanding results
Digital, Direct marketing, Our work, Sales promotionServo is a leading IT solutions provider with a base of approximately 3,000 contracted support service customers. Direct response campaign using a combination of traditional and online media generated excellent results across the life of the campaign, as confirmed by a series of metrics and targets.
Timberland – innovative campaign inspired by nature
Direct marketing, Our work, Point of sale, Sales promotionCampaign required to strengthen customer loyalty encouraging repeat purchases and word of mouth promotion to a wider audience.
Bolton Arena – exceeding ambitious sales targets for the year
Advertising, Brand communication, Digital, Direct marketing, Our work, Sales promotionDelineo was onboard for the launch of Bolton Arena back in 2001 devising the original logo, brand style, website and initial marketing plan. Coming full circle in April 2009, Bolton Arena again approached Delineo to re-brand the arena as a community facility for everyone.
Bell Micro – hard-hitting B2B campaign
Brand communication, Digital, Direct marketing, Our workCompetitive displacement campaign to capitalise on McAfee’s departure from the Bell Micro vendor roster and the gap this left for Symantec to fill.
Bell Micro – innovative campaign expanding the sales opportunity
Brand communication, Digital, Direct marketing, Our workHundreds of Bell Micro internal sales staff and thousands of external partners miss a sales opportunity when they fail to attach security products to their quotes. Secure the Deal addresses this shortcoming head on.
HBOS – innovative brand with multiple stakeholders
Brand communication, Direct marketing, Our workHBOS works with major public companies to encourage their employees to join share programmes. Delineo embraced the brand identity of these companies and combined it with easy-to-understand message on the core proposition.
The Co-operative – promoting legal services to 17 million people
Advertising, Brand communication, Digital, Direct marketing, Our work, Point of sale, Sales promotionStrong visual identity required for Legal Services ensuring clear messaging and easy recognition of the services available. Key requirement to raise awareness and understanding of The Co-operative’s Legal Services.
Admiral Taverns – client testimonial ‘we couldn’t do our job without the Delineo team’
Brand communication, Digital, Our workThe key message behind the Admiral Taverns campaign is to communicate to the target audience ‘when looking for a pub to run, it’s all about ease of finding somewhere that suits you.’
Rensburg – client testimonial ‘your accuracy & speed kept the project on track’
Annual reports, Our workUse of annual report to reassure clients and other stakeholders that the performance and results of this investment management company remain resilient despite an uncertain economic climate.
Bell Micro – innovative sales enablement campaign
Advertising, Digital, Direct marketing, Our workCampaign to draw attention to the breadth of IBM products and services partners could now sell and how Bell Micro enables these business partners around IBM projects, not just selling to them but enabling stronger
future sales via skills transfer.
The Co-operative – raising £3.7 million for the RNID
Direct marketing, Our workThe campaign aimed at both employees and members to raise awareness and encourage participation in fundraising for RNID The Co-operative Charity of the year for 2009.
The Co-operative – client testimonial ‘the video you produced has received rave reviews’
Direct marketing, Our workWhen The Co-operative Financial Services I.S. Operations had 3 teams compete in The Three Peaks Challenge, Delineo were on hand to create an internal communications programme worthy of such an achievement.
Nature’s Point – significantly exceeded sales targets
Brand communication, Direct marketing, Our workDelineo created the Nature’s Point brand (replacing the previous identity of Pistyll Caravan Park), to support the redevelopment from a static caravan site to an exclusive retreat offering properties for sale and for short term holiday lets.
Hay Carr – significantly exceeded sales targets
Direct marketing, Our work, Sales promotionDelineo (through our Bolton business Portfolio) supported the marketing of property developments for Hay Carr.
Tapworks – outstanding results, now the no.1 choice of the trade
Brand communication, Our workNow in its seventh year of development, the Delineo defined brand proposition for Tapworks – the world’s largest manufacturer of water softeners – is based on the organisation’s unique core competence.
Taggart Homes – proactive campaign based on changing market opportunities
Direct marketing, Our work, Sales promotionDelineo worked closely with a PR agency on the promotion of property developments for Taggart Homes. In each case, a distinctive identity was created to appeal to the core target audience of the site and to reinforce the individual characteristics of the properties for sale.
The Co-operative – website visits increase by 256%
Digital, Direct marketing, Our work, Sales promotionOverall need to promote The Co-operative Enterprise Hub advantage and demonstrate its relevance in the UK through business endorsement.
YFM – award winning creative design 2009
Annual reports, Our workStreamlined and cost-effective project management of this venture capital firm’s annual and interim reports for its two Venture Capital Trusts.
The Co-operative – innovative online offering with personality
Digital, Our work | webComplete overhaul of the existing website, which had become very dated through lack of focus and investment. Need to showcase The Co-operative Pharmacy’s services online, as often the first point of call for potential customers seeking health advice and checking out their local amenities.
The Co-operative – innovative educational offering to encourage participation
Digital, Our workDevelopment of The Co-operative Waste Works Website, to provide a bespoke educational internet presence designed to raise the profile of the recycling centre.
NHS – innovative campaign to support World Mental Health Day
Brand communication, Direct marketing, Our workDelineo has developed a campaign with associated communication tools to promote and increase awareness of positive mental health.
The Co-operative – increased awareness & cross selling
Direct marketing, Our work, Point of sale, Sales promotionConsumer campaign to raise awareness of The Co-operative brand and encourage consumers to shop at multiple co-operative businesses and gain membership (loyalty) rewards.
Admiral Taverns – exceeded visitor targets & satisfaction ratings
Advertising, Brand communication, Digital, Direct marketing, Our workIntegrated campaign designed to increase food and drink sales in tenanted pubs. Generated record number of visitors and very high visitor satisfaction ratings from 7 events held at high profile sporting venues around the UK.
Bell Micro – revolutionary online sales marketing tool
Brand communication, Digital, Our workAs an IT Distributor working with and on behalf of the leading IT vendors, Bell Micro needs to provide its reseller partners with online tools, information and resources that will ensure they have access to the right information at the right time.
Bolton PCT – campaign exceeds 46,000 target
Advertising, Brand communication, Digital, Direct marketing, Our workBolton Primary Care Trust (PCT) wanted to run a campaign, aimed at dramatically cutting heart disease in men and women aged over 45, as the number one cause of premature death in Bolton.
GB Group – increased online engagement
Annual reports, Brand communication, Our workRedesign of core investor relations materials to reinforce brand proposition and encourage investors to access online rather than in print.
Sheffield Galleries – significantly exceeded footfall targets
Advertising, Our work, Point of saleA launch campaign focused on driving footfall to a museum and encouraging children and parents in the catchment area to change the way they perceive and interact in a museum environment.
