Bell Micro – innovative sales enablement campaign

June 26th, 2009 | by Ella Worthington posted in Advertising, Digital, Direct marketing, Our work

Campaign to draw attention to the breadth of IBM products and services partners could now sell and how Bell Micro enables these business partners around IBM projects, not just selling to them but enabling stronger future sales via skills transfer.

The creative execution of  ‘I Can’ employs an ‘enablement’ proposition, focusing the audience on real people (known to the audience) within the business that are already delivering the new IBM products and services.

Integrated campaign elements: Direct marketing, Digital, Advertising.

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