The Marketing Society, in association with How-Do, is recognising and rewarding marketing excellence  with a series of awards, the shortlist for which has been announced. We’re rather delighted therefore to have be included in the B2B category for our Rate Servo campaign – especially as the nomination is identified as being in recognition of the [...]

We’ve flagged before the potential of video content within marketing programmes and campaigns, most recently in this post. However, some new stats reported by our head of social media indicate just how dominant video media has become to the online community, with exponential growth forecast going forward. Just consider some of these facts: You’re 51% [...]

We’re fascinated by research findings published by Gartner in relation to marketing spending among hi-tech and telecom providers. Essentially, the ‘new normal’ described has been our reality throughout the last couple of years when working with our hi-tech clients. Marketing departments in the sector – and many others too – have been under increasing pressure to rethink their [...]

We’re major exponents of the theory that multiple exposure to a marketing message has a significant impact on campaign response. Research in the field is often generic and difficult to apply to the specific scenarios clients face, so we are monitoring the effect of multiple exposure (or opportunity to see) within different campaigns and via [...]

We are getting some rather exciting results for clients by integrating their Google Analytics webstats with email broadcast stats. The graphic above (which is an extract from a live account) demonstrates how we can now see the precise number of visitors to a site that have been generated via email broadcasts.  By drilling down further, [...]

Brand Republic today reports that US marketers will spend $119.6bn on digital strategies and $111.5bn on print (which includes ads in newspapers, magazines and all direct mail) in 2010.  This trend mirrors that in the UK following the the Internet Advertising Bureau  (see our post) report from last year that estimated that online advertising became the [...]