“It’s time we shook up British business savings up for good. It’s time we gave SMEs what they deserve from their savings. It’s time to launch our new business savings products and make us the true champions of British SMEs.”
Delineo won the four-way pitch for the Aldermore Bank creative account in January 2012 and, since then, has worked on a variety of advertising campaigns for the British bank, including online, DM, eDM and social media material.
The ‘Shake it up’ concept was conceived to promote the bank’s new SME savings account, a real-world and online campaign designed to educate the target market about Aldermore’s unique approach to business banking. Using a cocktail shaker as a central theme, Delineo’s creative and design team created an engaging and informative campaign that has generated a record number of new accounts per day in July. The creative sits within Aldermore’s ‘Bank. British’ marketing theme, highlighting the support the bank provides to UK businesses through financial services and competitive rates.
Commenting on the advertising campaign, Delineo creative director Leigh Sheridan said:
“We’re delighted that the business community has reacted so positively to our advertising campaign for Aldermore. We developed the concept in order to reflect the benefits of choosing Aldermore for a business savings account; they’re a bank which champions small businesses in Britain and our advertising campaign was designed to reflect their better way of doing business.”