We’ve flagged before the potential of video content within marketing programmes and campaigns, most recently in this post. However, some new stats reported by our head of social media indicate just how dominant video media has become to the online community, with exponential growth forecast going forward. Just consider some of these facts: You’re 51% [...]

We’re fascinated by research findings published by Gartner in relation to marketing spending among hi-tech and telecom providers. Essentially, the ‘new normal’ described has been our reality throughout the last couple of years when working with our hi-tech clients. Marketing departments in the sector – and many others too – have been under increasing pressure to rethink their [...]

We’re major exponents of the theory that multiple exposure to a marketing message has a significant impact on campaign response. Research in the field is often generic and difficult to apply to the specific scenarios clients face, so we are monitoring the effect of multiple exposure (or opportunity to see) within different campaigns and via [...]

We are getting some rather exciting results for clients by integrating their Google Analytics webstats with email broadcast stats. The graphic above (which is an extract from a live account) demonstrates how we can now see the precise number of visitors to a site that have been generated via email broadcasts.  By drilling down further, [...]