In 2010, it’s time to shift from ‘campaign-led’ thinking to ‘conversation’. We can no longer take a lazy approach to integrated marketing, with a few campaigns each year. Instead, we need to look at ‘always-on’ marketing communications with our customers – moving from single, one-dimensional executions, towards multiple, complex, multi-dimensional, rich executions. The challenge [...]

Ever referred to something as being like Marmite? It’s become such a strong brand and strapline that it’s almost made it into the dictionary. The new ad campaign to launch the Marmite Cereal Bar plays on the strength of the ‘love it or hate it’ brand, but takes it a stage further by encompassing some [...]

Brand Republic today reports that US marketers will spend $119.6bn on digital strategies and $111.5bn on print (which includes ads in newspapers, magazines and all direct mail) in 2010.  This trend mirrors that in the UK following the the Internet Advertising Bureau  (see our post) report from last year that estimated that online advertising became the [...]