Competitive displacement campaign to capitalise on McAfee’s departure from the Bell Micro vendor roster and the gap this left for Symantec to fill.
Bell Micro – hard-hitting B2B campaign
September 30th, 2009 | Brand communication, Digital, Direct marketing, Our workBell Micro – innovative campaign expanding the sales opportunity
September 30th, 2009 | Brand communication, Digital, Direct marketing, Our workHundreds of Bell Micro internal sales staff and thousands of external partners miss a sales opportunity when they fail to attach security products to their quotes. Secure the Deal addresses this shortcoming head on.
HBOS – innovative brand with multiple stakeholders
September 30th, 2009 | Brand communication, Direct marketing, Our workHBOS works with major public companies to encourage their employees to join share programmes. Delineo embraced the brand identity of these companies and combined it with easy-to-understand message on the core proposition.
Best practice email marketing: know your audience
September 29th, 2009 | Blog | audience, best practice, DMA, e-mail marketing, websiteMaximise the opportunity to get to know your audience better Whether your target audience is B2C or B2B, maximising the opportunity to collect opted-in, permission based contact data is absolutely key to undertaking successful email marketing campaigns. If it’s doing its job, your website homepage is a key point of reference for your customers and [...]
Tom Mason
September 1st, 2009 | Digital marketing, PeopleAbout me: Since graduating from Manchester University in 2006, I’ve planned and executed a number of social media campaigns across a variety of channels. Throughout my career, I’ve been a strong advocate of engaging an audience; providing appealing and interesting material in order to attract the appropriate demographic. I also maintain a strong interest in [...]
