Development of The Co-operative Waste Works Website, to provide a bespoke educational internet presence designed to raise the profile of the recycling centre.
The Co-operative – innovative educational offering to encourage participation
February 28th, 2009 | Digital, Our workDon’t forget the small ads
February 19th, 2009 | Blog | advertising, classified ads, manchester agency, marketing agencyWhilst we’re big fans of The Co-operative’s new brand campaign, its also worth flagging some little brothers that can also play a highly effective role in appropriate advertising schedules. This small ad we’ve created for EcoWater, the water softeners manufacturer, is appearing in publications such as The Sunday Times, The Observer and The Mail on [...]
The marketing campaign lifecycle
February 18th, 2009 | Blog | advertising agency, marketing agency, marketing strategyWe were chuffed last week to be the keynote speaker on marketing at a Bell Micro/IBM conference. One aspect of the presentation that seemed to strike a chord with the audience is summarised in the graphic below. Essentially we mapped marketing briefs we’ve received as an agency against the general economic cycle and found an [...]
The Co-operative TV ad
February 17th, 2009 | Blog | advertising agency, manchester, marketing agency, the co-oper, tvCongratulations to the team at The Co-operative. Their 2 minute 30 second ad aired for the first time last night at part of its major rebranding programme and was a triumph in our view. Especially given their domination of advertising space in yesterday’s Manchester Evening News (see http://twitter.com/nickmelvin). Judge for yourself at the link below [...]
