Volex is here

January 25th, 2009 | Blog | , , ,

In the previous post ‘out on location’ we showed you some pictures of the shoot of the shoot. Now it’s time to reveal the final image which was used for the front cover of Volex Annual Report and Accounts 2009.

Using an AIDA model to guide campaign planning

January 25th, 2009 | Blog | , , ,

The classic AIDA model can be a great help for marketing campaign planning. This Delineo version uses an adapted version of the AIDA model, sandwiching marketing actions inbetween the Awareness, Interest, Desire and Action stages. We’ve used this model to great effect with clients, including those with a social marketing agenda. Give it a go, [...]

Useful facts and figures 1

January 25th, 2009 | Blog | , , , , ,

Like other marketing and advertising agencies we often get asked by clients for facts and figures to help bench mark their activities against. We monitor the traffic for over 50 client websites and find some amazing results. Without revealing any client secrets, the following are especially revealing – they relate to the uplift in traffic [...]

A belter Helter Skelter to lift office morale!

January 25th, 2009 | Blog | ,

Designers of a new office development in Sheffield have come up with a novel way of beating stress and lifting morale. They’ve installed an 87ft long / 40ft high, see-through helter skelter to take staff from the 3rd floor down to the ground floor reception area in an exhilarating 7 seconds. Now, how cool is [...]

Save on PPC advertising by optimising

January 24th, 2009 | Blog | , , , ,

The chart below provides another example of the importance of optimising pay per click ads. These results are from the first four weeks of a trial for a client in which we reduced the average cost per click from a target of

Mixing with celebrities at The Co-operative

January 22nd, 2009 | Blog | , , , , , ,

Yesterday, The Co-operative launched its Charity of the Year for 2009 and have chosen RNID (The Royal National Institute for deaf people). This is a particularly worthy cause, improving the lives of the 9 million people in the UK who are deaf or hard of hearing. Celebrity supporters included football star Bryan Robson, soap stars [...]

NHS – innovative campaign to support World Mental Health Day

January 10th, 2009 | Brand communication, Direct marketing, Our work

Delineo has developed a campaign with associated communication tools to promote and increase awareness of positive mental health.

People

Matt Wickham

"Inspired by nature, sound and technology..."
Matt Wickham, Interactive Designer

Testimonal

"Delineo has done a brilliant job transforming The Co-operative Enterprise Hub website with better, more engaging and relevant content. Delineo's on-going management of social networking and blogging is vital to the continued growth of the initiative and applications have risen significantly since the launch in February. A big thank you for all your hard work!"
Development Manager, The Co-operative